
Frase Review
Is This the Best AI Writing Tool?
April 10, 2025
By -
AI Master Picks Team
Quick Summary: Frase at a Glance
Features | Details |
---|---|
Rating | ⭐ 4.2/5 |
Best For | SEO content creators |
Pros | Easy to use, great SEO content, excellent for content research, lots of templates, generates full AI articles |
Cons | Expensive, requires manual editing, limited free version |
Pricing | $0 - $115/mo - Check Latest Pricing Here |
Verdict | The ultimate AI writing tool to boost search engine rankings! |
Rating
⭐ 4.2/5
Best For
SEO content creators
Pros
Easy to use, great SEO content, excellent for content research, lots of templates, generates full AI articles
Cons
Expensive, requires manual editing, limited free version
Pricing
$0 - $115/mo - Check Latest Pricing Here
Verdict
The ultimate AI writing tool to boost search engine rankings!
Introduction
Frase is one of many exciting AI writing tools available right now. It’s gained popularity due to a host of SEO-specific features aimed at helping you create content that ranks. While other AI tools simply produce content or generate ideas based on prompts, Frase stands out among other AI writers by providing research options and showing you how to map out and structure SEO-friendly blogs and articles.
As such, it’s a massive hit with small businesses and freelance content creators looking to improve their content and compete for the top ranking spots. The different price tiers make it somewhat scalable, and our full review will explain everything you need to know before deciding if Frase is right for you.
Additionally, Frase allows users to generate content with just a few clicks, making it incredibly user-friendly and efficient.
What is Frase?
Frase is an AI-powered content creation tool designed to help users generate high-quality content quickly and efficiently. Leveraging advanced natural language processing (NLP) and machine learning algorithms, Frase analyzes your topic to produce content that is not only engaging and informative but also optimized for search engines. This makes it an invaluable asset for anyone looking to improve their content’s visibility and effectiveness.
How Does Frase Work?
Frase operates by combining NLP and machine learning algorithms to thoroughly analyze your topic. It starts by identifying the key points and relevant keywords that need to be covered. Then, using its AI-powered writing assistant, Frase generates content that is both engaging and optimized for search engines. The entire process takes just a few minutes, allowing you to quickly produce high-quality content that meets your specific needs.
Key Features
Let’s kick things off with Frase.io’s main features and benefits. These are the elements that stand out the most - and they tell you a lot about this AI writing tool’s functionality. At a glance, there are plenty of excellent features across Frase’s platform - though a lot of them are reserved for paying members.
AI Writing Capabilities
Frase has, what it’s dutifully called, an “AI Article Wizard” to help you create full articles with minimal effort. It’ll carry out research for you based on the SERPs for whatever search query you’re targeting - all you need to do is type your query into a box and then let the AI run its magic. The AI Article Wizard excels in text generation, making it easier to produce high-quality content quickly.
From there, it’ll run through the following steps before generating your article:
- Title creation
- Add your topics
- Create an outline
- Set your tone of voice
- Review & generate
These steps are enhanced by various AI features that streamline the writing process, such as intelligent suggestions and automated task management.
When you type in your search query, it brings you to a blank page with different tabs on the right to help you generate whatever content you want. Use the Outline tab to generate headings using AI - and then you can click “Generate Article” to get it to write the whole thing for you. However, this is only available for Pro users and won’t be in the free trial.
Alternatively, you can hit the space bar on your document’s page at any point to pull up an AI writing menu. This will let you ask AI to write anything you want - or choose from any of the dropdown options, depending on your needs.
To round off a great package of AI Tools, there’s an entire section dedicated to helping you craft whatever type of content you want. All you have to do is click “AI Tools” in the menu tab to find things like a Blog Introduction, an Email Writer, or even a Facebook Post AI tool.
Templates & Use Cases
Frase gives you a helping hand with various templates to assist in crafting your chosen form of content. You can create templates from scratch for future documents - or you can use the “Import Template” feature in the article editor to use one of dozens of pre-built templates by Frase itself.
These templates include options like:
- Blog Title Ideas
- Value Proposition
- Instagram Captions
- Quora Answers
- Bullet Point Answers
- How-to Blog Posts
In addition to these templates, Frase integrates seamlessly with other tools to enhance your content creation process, allowing you to streamline tasks and improve collaboration.
It’s remarkably easy to pick a template and import it to your document. There’s enough choice to help you choose something relevant to what you’re writing about. The templates provide a structure for you to follow so your content meets the latest SEO demands.
Ease of Use & UI
One of Frase’s standout features is its usability. The platform features a very clean UI, and everything is labeled clearly. You get loads of menu items and tabs that switch to different views and provide simple explanations of every feature on the page.
Frase also gives you some helpful prompts and tips when you first boot it up - such as keyboard shortcuts to access the AI writing tools, etc. The AI assistant in Frase provides additional guidance to enhance productivity and streamline tasks. All in all, it’s an extremely intuitive platform that most people will log into and figure out how to use without needing a tutorial.
Speed & Accuracy
Fair play; Frase is fast.
I asked it to generate a full content brief for a 2000-word article, and it managed this within maybe 20 seconds max. Frase can quickly generate text, making it an efficient tool for content creation.
This included detailed bullet points to guide me on my writing path, as well as loads of great external links and sources to use throughout my article. Frase also provides concise summaries of the generated content, enabling users to quickly grasp important points without sifting through extensive content.
I also tested more of the AI tools, like the Email Writer feature. I gave it a few key points, and it generated the following 138-word email in 2 seconds:
That’s pretty impressive - and you can see the grammar is virtually 100% accurate. As for the accuracy of AI-generated information, Frase seems to excel. Based on my tests and experience trying the platform, it didn’t get much wrong. You should still proofread and edit any AI-generated text just to be sure, but it’s one of the more accurate AI writing tools out there.
Integrations
Frase only provides the following integrations as standard:
- WordPress
- Google Docs
- Google Search Console
Frase can also integrate with project management tools, enhancing productivity by allowing seamless task prioritization and workflow optimization.
Additionally, it is compatible with other tools that enhance productivity, enabling users to streamline tasks and improve collaboration.
It would be nice to see a few more - especially some integrations with popular SEO tools like SEMRush or Ahrefs.
However, you can use third-party software like Pabbly Connect to integrate Frase with over 2,000 popular apps. Given that the majority of content creators use Google Docs or WordPress anyway, the lack of integrations isn’t a massive downside.
Customer Support & Community
There’s a Help Center within the Frase app that directs you to different crash courses, webinars, and YouTube tutorials. Acting as an AI writing partner, Frase provides these resources to help you brainstorm ideas and refine your content. Other than that, you’ll have to submit a ticket to speak to customer support - and we’ve heard it’s not the most responsive support system out there.
You also won’t find much by way of a Frase support community. There’s a Facebook Group, though it’s pretty much redundant. The best way to get support from the community is via Reddit.
Unique Features vs. Competitors
Compared to its main competitors, Frase.io has a couple of standout features:
- Advanced AI Generation - Other SEO-based writing tools can’t compete with Frase’s ability to generate large amounts of AI content in just a few seconds. Utilizing advanced AI models, it’s particularly good at building content briefs from scratch.
- Outstanding Keyword Research - Frase stands out because it takes your keywords and search queries and provides extensive research on the desired topics. It’s also one of the only tools that can give you briefs or generate article structures based on optimized keywords.
Additionally, Frase offers various AI-powered tools like AI Smart Cutout and AI Remove Background that simplify complex tasks, saving time and improving the quality of edits. These innovative solutions appeal to both novice and professional users.
How to Use Frase for Content Creation
Using Frase for content creation is straightforward and user-friendly. Follow these steps to get started:
- Sign up for a Frase account and log in to the platform.
- Enter the topic you want to write about and click on the “Generate Content” button.
- Frase will analyze the topic and generate content in a matter of minutes.
- Review and customize the content to fit your specific needs.
- Use the content as is, or make changes to it as needed.
By following these steps, you can efficiently create content that is both high-quality and optimized for search engines.
Pricing & Plans
Frase comes with three preset pricing plans that cater to different individuals and businesses.
- Free Trial: $0 - Very basic usability; you can only create 1 SEO document with up to 2,500 AI words and no page tracking. It’s basically only useful to introduce yourself to the platform and see what you’re missing out on. The free tier also allows users to experiment with limited features before committing to a paid plan.
- Basic: $45/month - Ideal for self-employed content creators or marketers without a heavy monthly workload. You only get 30 SEO documents a month and can track one page/site. It also only allows one user per account.
- Team: $115/month - Comes with unlimited documents and AI words, plus the full suite of Fraser.io capabilities. You can register 3 users as standard, though there’s an option to add up to 9 in total for an additional $25/month per user.
Larger businesses can also choose the Enterprise plan, which doesn’t have a set cost. Frase will calculate it based on your needs and lets you choose all the features and elements you require. The premium plan offers advanced features that can significantly enhance your content creation process, making it a worthwhile investment for serious writers.
Best Value Pricing Tier: Basic. It’s pretty affordable, gives you the AI Article Wizard add-on, allows for pretty much one SEO article per day during a month, and you can save even more money by paying annually.
Keep in mind that pricing changes from time to time; click here to Check Latest Pricing.
Pros & Cons
AI writing tools will never be perfect. There are bound to be things you like and dislike about any tool - and Frase is no exception.
Pros
- Easy to use: The whole Frase system is easy to use and doesn’t have a steep learning curve. It’s not packed with technical jargon, and you’re not rooting around in loads of sub-menus trying to find what you’re looking for. It’s a platform you can boot up and use right away.
- High-quality AI content: You can’t look past the AI capabilities of Frase.io. It generates swathes of SEO-friendly content in seconds. Whether you want full-on articles or just simple summaries and instructions, this is the tool for you. Frase's AI-powered features enhance content creation by leveraging data and sophisticated algorithms to provide real-time suggestions and streamline tasks.
- Good templates: You’ll love the range of templates this tool provides. It covers many aspects of content creation to help you find the right structure for any of your marketing campaigns.
- Creative potential: Frase unlocks your creative potential by acting as a tool for brainstorming and generating innovative content ideas. It provides creative suggestions and produces polished content, enhancing the user experience in various creative endeavors.
Cons
- Expensive: Frase is quite expensive when you consider the only option allowing more than one user starts at around $100 a month.
- Requires manual editing: Unfortunately, Frase doesn’t include any AI editing tools. You’ll have to handle all proofreading and corrections yourself.
- Learning curve: Mastering all of Frase's features comes with a learning curve, which can be challenging for new users.
- Limited free version: The free version gives you the slightest taste of Frase.io. You won’t be able to do much at all; we’d rather it provide a 7-day free trial of the Basic or Team versions.
Competitor Comparison
Where does Frase rank against its biggest rivals? As an SEO-focused AI writing tool, it mainly competes against SurferSEO and Writesonic. Frase stands out among other AI writing generators by offering a comprehensive suite of features designed to assist in content creation, overcoming writer's block, and enhancing productivity. All three tools are excellent in their own ways, and one might be better suited to you than the others. Here’s a quick comparison table that goes through all the main features across each platform:
Feature | Frase | Surfer SEO | Writesonic |
---|---|---|---|
AI Writing Tools | Yes (AI Article Wizard) | No | Yes |
SEO Tools | SERP and keyword research, article optimization & SEO content briefs | Content scoring, keyword research, NLP & SERP Analysis, optimal keyword distribution | Very basic SEO features |
Plagiarism Checker | No | No | Yes |
Integrations | Google Docs, WordPress & Google Search Console | Jasper, Contentful, Google Docs, Keyword Surfer | Zapier, WordPress, Copyscape |
Price Options | $0 Free Trial, $45/month Basic, $115/month Team | $79/month Essential, $175/month Scale | $0 Free Trial, $16/month Individual, $79/month Standard |
Best For | Self-employed content writers or marketers | Larger businesses handling internal content creation | Content creators that want an AI writing tool more than an SEO one |
AI Writing Tools
Frase
Yes (AI Article Wizard)
Surfer SEO
No
Writesonic
Yes
SEO Tools
Frase
SERP and keyword research, article optimization & SEO content briefs
Surfer SEO
Content scoring, keyword research, NLP & SERP Analysis, optimal keyword distribution
Writesonic
Very basic SEO features
Plagiarism Checker
Frase
No
Surfer SEO
No
Writesonic
Yes
Integrations
Frase
Google Docs, WordPress & Google Search Console
Surfer SEO
Jasper, Contentful, Google Docs, Keyword Surfer
Writesonic
Zapier, WordPress, Copyscape
Price Options
Frase
$0 Free Trial, $45/month Basic, $115/month Team
Surfer SEO
$79/month Essential, $175/month Scale
Writesonic
$0 Free Trial, $16/month Individual, $79/month Standard
Best For
Frase
Self-employed content writers or marketers
Surfer SEO
Larger businesses handling internal content creation
Writesonic
Content creators that want an AI writing tool more than an SEO one
Additionally, Frase's integration with other tools like Google Docs and WordPress enhances its functionality, allowing users to streamline tasks and improve collaboration.
Who Should Use This Tool?
Great for…
Bloggers, content creators, and SEO writers will get a lot of use out of this tool. Frase excels at specific tasks like SEO writing, making it an invaluable asset for those focused on targeted functions. It has loads of outstanding SEO integrations that will improve your workflow - and the AI capabilities help speed up the content creation process. As an AI writing assistant, Frase offers functionalities such as tone adjustments and content idea generation, enhancing writing efficiency and maintaining consistency across different tasks. If you’re serious about making SEO-friendly content that ranks, then this is a top tool to consider.
Not ideal for…
Casual users looking for free AI writing tools will not have a fun experience using Frase. Its free version doesn’t give you much to play around with compared to other free AI tools, so you have to spend money to see its true potential. If you want a free AI tool to help you write things, you’re better off sticking to ChatGPT for now.
Frase's free plan is quite limited, offering fewer features and usage limits than other platforms.
Best AI Writing Practices
To get the most out of AI writing tools like Frase, consider these best practices:
- Use clear and concise language when entering your topic.
- Customize the generated content to fit your specific needs.
- Treat the AI-generated content as a starting point, making changes as necessary.
- Utilize the AI-powered writing assistant to brainstorm ideas and suggestions.
- Carefully review and edit the content before publishing it.
By adhering to these practices, you can maximize the effectiveness of AI writing tools and produce high-quality content.
AI-Generated Content and Its Applications
AI-generated content has a wide range of applications, including:
- Blog posts and articles
- Social media posts and updates
- Email marketing campaigns
- Website content and product descriptions
- Video scripts and transcripts
- Podcasts and audio content
- E-books and whitepapers
- Research papers and academic articles
Using AI-generated content can save time and effort, improve writing quality, and boost productivity. It can also help generate ideas, overcome writer’s block, and streamline the content creation process, making it a valuable tool for various marketing campaigns and writing projects.
Customer Reviews & Testimonials
Frase receives mixed reviews from current and former users. Personal experience with Frase varies among users, with some praising its capabilities while others highlight its shortcomings. Over on G2, it boasts an impressive 4.8 stars from nearly 300 individual reviews. Customers generally feel good about its content creation features, ease of use, and AI elements. Frase also provides AI assistance in content creation, helping users overcome writer's block, summarize information, and manage tasks efficiently. Common downsides include limited features and slight problems with keywords.
Strangely, it’s a completely different experience in the Trustpilot reviews. Frase only gets a 1.4-star rating from 49 reviews - which is by far the lowest score you’ll find for it on the internet. A little bit of digging tells us that most of the bad reviews come from people moaning about the customer service and pricing. It’s also worth pointing out that 51% of the reviews are 5 stars and 39% are 1-star, so there could be some review bombing going down.
Final Verdict
All things considered, Frase is a worthwhile AI writing tool for anyone needing to make SEO-friendly content. Serving as an AI writing partner, Frase helps content creators brainstorm ideas and refine their content to improve clarity and tone.
Frase is also one of the best tools for creating SEO-friendly content. It’s especially useful if you don’t have access to advanced SEO tools and software or need to create lots of content every month. The Basic plan includes enough features to keep individual users happy, while the Team and Enterprise options are better suited to businesses of various sizes.
There aren’t many tools on the market that combine AI and SEO, as well as Frase. Also, while it may seem a tad expensive, it’s still around the same price mark as its main competitors - if not cheaper.
It’s well worth checking out - click here to Try Faser.io Now!