
Filmora Review 2025
Create affordable, impressive, pro-grade videos using smart AI tools and intuitive templates with Filmora.
April 10, 2025
By -
AI Master Picks Team
Quick Summary: Filmora at a Glance
Features | Details |
---|---|
Rating | ⭐ 4.5/5 |
Best For | Small business owners, creative enthusiasts and social media users |
Pros | Super fast rendering, inexpensive, plenty of effects |
Cons | Slow on certain PC models, needs AI improvements |
Pricing | Plans start as low as $4.17 per month, browse full pricing plans here! |
Verdict | Filmora is easy to use, great for beginners and experts alike, and comes with a wealth of stock assets to create AI video content on a budget. |
Rating
⭐ 4.5/5
Best For
Small business owners, creative enthusiasts and social media users
Pros
Super fast rendering, inexpensive, plenty of effects
Cons
Slow on certain PC models, needs AI improvements
Pricing
Plans start as low as $4.17 per month, browse full pricing plans here!
Verdict
Filmora is easy to use, great for beginners and experts alike, and comes with a wealth of stock assets to create AI video content on a budget.
Introduction
Wondering what Filmora is all about, and why it’s so popular? This all-encompassing review covers everything you need to know, from key features to potential flaws. Keep reading and find out if Filmora is the right AI video tool for you!
Filmora is a video creation and editing tool which uses AI algorithms to craft professional standard content. It’s been around for many years, and has progressed forward to align with the needs of modern content creators and small-scale digital marketers. Filmora also offers AI-powered tools designed for video creation, including the ability to generate scripts, making the video production process more efficient.
It’s so popular due to its user-friendly interface, robust features, excellent customer support, and inexpensive pricing plans. Additionally, Filmora provides solutions that streamline video production processes, enhancing the overall user experience.
Filmora is best for small businesses, content creators, YouTubers, and digital marketers. The platform allows users to present their videos directly from the editing software, making it convenient to share content on various platforms.
Overview of Filmora
What is Filmora?
Filmora is a powerful video editing software that utilizes artificial intelligence (AI) to simplify the video creation process. It offers a range of features and tools that enable users to create stunning videos with ease. With Filmora, users can edit, trim, and arrange clips, as well as add music, transitions, and effects to their videos. This software is designed to cater to both beginners and professionals, making it accessible for anyone looking to produce high-quality video content. Whether you’re creating social media videos, YouTube clips, or professional presentations, Filmora provides all the tools you need to bring your vision to life.
Key Features
Filmora comes with a package full of AI features that enhance the quality of your videos with minimal time and effort. The key features and benefits of Filmora align with other established competitors too, so they’re fighting for the top spot when it comes to AI video editing. Here are some of the main AI features summarized:
AI Audio Features
With AI denoise features, the voices in your video content become clearer by reducing background noise, and audio stretch prolongs music to marry up with a following scene cut.
Additionally, realistic AI voiceovers enhance the emotional delivery of content, offering multiple languages and styles for more engaging and professional video productions.
AI Motion Tracking
Disguise faces for privacy or pinpoint certain faces to add emojis or memes, depending on the theme of your video!
AI Audio To Video
Turn podcast into a video that is ready to publish online on any YouTube channel or social media platform using text to video technology.
AI Smart Cutout
Erase objects from an image by brushing over the specific area in the frame.
AL Silence Detection
Get rid of long pauses in interviews for quicker pick-ups without spending hours working through the entire video.
AI Background Removal
This feature does exactly what it says; get rid of background and paste a brand new one into place at the click of a button, enhancing your video production by simulating camera movements and actions.
These are just some of the useful AI features you can expect, now let’s dive into all of the brilliant benefits on offer with this popular video editing software.
AI Video Generator
Filmora’s AI video generator is a cutting-edge tool that allows users to create videos from simple text prompts. This feature uses AI technology to generate high-quality videos that are tailored to the user’s specific needs. The AI video generator can be used to create a wide range of videos, including social media videos, explainer videos, and more. By inputting text prompts, users can quickly generate videos that are engaging and visually appealing, without needing extensive video editing skills. This tool is perfect for those looking to produce content efficiently, saving time and effort while still achieving professional results.
Filmora Benefits
Step-by-Step Guidance
Filmora is easy to use in general, but the step-by-step guidance offered via its landing pages make it even easier to navigate.
Full Template Library
Filmora’s full scale template library allows you to easily piece together a video based on the footage you have. The audio sync options also help to keep video cuts in line with the music on your audio line, which is a very useful feature.
Speedier Workflow
Time is of the essence when creating video content, and this is something that Filmora thrives at. From stock footage sourcing to using AI tools to generate scripts, it can take away the laborious tasks from you so that you can focus on your artistic vision. Ultimately, this contributes to a speedier and more seamless workflow that is much more enjoyable for the user.
Extensive Language Options
Filmora supports more than 28 languages from Chinese to Spanish; it’s a globally accessible program suitable for all types of native speakers.
Instant Feedback
The speed of the video rendering is second to none, and the program offers immediate feedback on your edits so quick adjustments can be made there and then.
User Friendly
Filmora is one of the most user friendly video editing programs there is due to the intuitive interface. It’s simple to navigate, accessible to all levels, and very reliable.
Customization Options
The customization options of Filmora include, content management, customized branding, text editing and extensive personalization of video editing projects. There is also 4K resolution support and it allows for larger project sizes too.
Additionally, AI avatars play a significant role in video generation and editing, offering features like customizable avatars and text-to-video capabilities, which streamline the production process and enhance efficiency.
Excellent Software Integration
Filmora seamlessly integrates with other software such as Google Drive and Adobe Creative Cloud, creating a very smooth and seamless workflow.
Unmatched Customer Support
Filmora is known for its 24 hour customer support services, via phone, email and online chat. There is also a no commitment free trial and a 30 day money back guarantee for first time users.
How to Use Filmora
Getting Started
To get started with Filmora, users can follow these simple steps:
- Download and Install: Download and install the software on your computer from the official Filmora website.
- Launch the Software: Open Filmora and select the type of project you want to create, whether it’s a video, photo slideshow, or another format.
- Choose a Template or Start from Scratch: Select a pre-made template to speed up the process or start from scratch for full creative control.
- Import Media Files: Import your media files, such as videos, photos, and music, into the software.
- Edit Your Clips: Use Filmora’s editing tools to trim, arrange, and edit your clips. You can also add text, overlays, and other elements to enhance your video.
- Add Music, Transitions, and Effects: Incorporate music, transitions, and effects to make your video more dynamic and engaging.
- Use the AI Video Generator: Utilize the AI video generator to create videos from text prompts. Simply input your text, and let the AI generate a video tailored to your needs.
- Export Your Video: Once you’re satisfied with your project, export your final video in the desired format, ready to share on social media or other platforms.
By following these steps, users can create professional-looking videos with ease using Filmora’s powerful video editing software and AI video generator. Whether you’re a beginner or a seasoned pro, Filmora provides the tools and features to help you create compelling video content efficiently.
Pricing and Plans
One of the most attractive features of Filmora are the diverse pricing plans. As a beginner you can invest in the basic tier or make the most of the free version of Filmora. With an option for a free 7-day trial, you have the chance to explore all features without having to commit to a subscription.
You can check out the latest pricing plans here, or check out the pricing tier summary below:
Filmora FREE Plan
With the free version of Filmora you can explore most of the features included in the paid versions, but there are limitations. For example, your projects will be watermarked and you will not receive the same customer support as the paid platforms. Many users find that the paid pricing plans offer a much more extensive and user friendly experience than the free trial. To access advanced features like watermark removal and high-fidelity models, subscribing to a paid plan is necessary.
Basic Filmora Pricing Plan
$4.16 per month / $49.99 per year
Advanced Filmora Pricing Plan
$4.99 per month / $59.99 per year
Premium Filmora Pricing Plan
$8.33 per month / $99.99 per year
As well as the diverse pricing plans, you can also buy Filmora permanently by purchasing a Perpetual Licence, which gives you lifetime access to the version of software you choose. This also includes any updates for that specific version. It’s worth noting that you don’t have access to any future versions of the software if they are released.
Pros & Cons
Here are some of the pros and cons to be aware of with Filmora:
Pros:
- Affordable and Diverse Pricing Tiers
- Extensive AI Video Editing Features
- Speedy Rendering
- Easy to Use For Beginners and Pros
- 4K Resolution is Supported
- AI Videos enhance video content creation by transforming text prompts into engaging videos with features like voiceovers, animations, and customizable templates
Cons:
- Free Version Limitations
- Powerful Hardware is Required
- Unexpected Bugs On Occasion
- Advanced Features Are Limited
- Locked Features Unless You Pay For Upgrades
Competitor Comparison
How Does Filmora Compare With Adobe Premiere Pro?
Although Filmora comes out on top compared to many AI video editing programs, there are some features that Adobe Premiere Pro possess that pip them to the first place post! Here is a deep dive comparison to show Filmora vs. Adobe Premiere Pro:
Quick Intro: Adobe Premiere Pro
Much like Filmora, Adobe Premiere Pro is a video editor that provides extensive templates, smooth transitions, and a simple to use drag and drop interface, enhanced by AI-based video creation tools. Here’s how Adobe Premiere Pro compares to Filmora with regards to some of the key features:
Filmora vs Adobe Premiere Pro
Feature | Filmora | Adobe Premiere Pro |
---|---|---|
Ease of Use | Easier to use overall with a smooth editing experience. | Requires more time to learn the complex interface, but better pay off with long-term customization options |
Pricing | Low price-point with impressive advanced options, and free version options to try out the interface before committing ($4.33 per month) | Higher starting level price tier which may not be affordable for smaller businesses and no option for a free version ($20.99 per month) |
Color Correction & Grading | Basic color correction tools and pre-color presets. | Extensive range of color grading tools for more precise adjustments |
Audio Editing | Limited audio editing options | Advanced, professional grade audio editing features |
Performance on Large Projects | Potential issues for larger and more complex projects | Has the ability to cope with big projects and complex video editing tasks |
Built-in Effects & Templates | Plenty of built in effects to choose from for video edits | Limited options for built in effects compared to Filmora |
Ease of Use
Filmora
Easier to use overall with a smooth editing experience.
Adobe Premiere Pro
Requires more time to learn the complex interface, but better pay off with long-term customization options
Pricing
Filmora
Low price-point with impressive advanced options, and free version options to try out the interface before committing ($4.33 per month)
Adobe Premiere Pro
Higher starting level price tier which may not be affordable for smaller businesses and no option for a free version ($20.99 per month)
Color Correction & Grading
Filmora
Basic color correction tools and pre-color presets.
Adobe Premiere Pro
Extensive range of color grading tools for more precise adjustments
Audio Editing
Filmora
Limited audio editing options
Adobe Premiere Pro
Advanced, professional grade audio editing features
Performance on Large Projects
Filmora
Potential issues for larger and more complex projects
Adobe Premiere Pro
Has the ability to cope with big projects and complex video editing tasks
Built-in Effects & Templates
Filmora
Plenty of built in effects to choose from for video edits
Adobe Premiere Pro
Limited options for built in effects compared to Filmora
Adobe Premiere Pro may be able to handle more complex projects and have more advanced features, but it caters to a slightly different audience to Filmora. This means that Filmora would certainly come out on top for beginners, small businesses and in-house social media content creators. For these types of users Adobe would score 4.1/5 simply because of the affordability factor.
When comparing Filmora with Adobe Premiere Pro, it's important to consider the ai tools designed for video editing and production. These tools can streamline workflows and enhance creative possibilities, making Filmora a strong contender for those looking for user-friendly interfaces and advanced editing capabilities.
Who Should Use This Tool?
Filmora is ideal for content creators, small business owners, social media users, and YouTubers looking to tailor their video content to effectively engage their target audience.
It’s the ideal place to start if you’re a beginner as the interface is so intuitive. The tools and features are very simple to navigate, and if you’re working with a limited budget you can make the most of the free version.
Equally, creative pros who are ready for the next step up can also achieve compelling results from the advanced features available on Filmora.
Ultimately, if you’re an in-house creative, social media content creator, or a small business owner at any stage of their career, you will find the features of Filmora extremely valuable in one way or another.
Real Life Customer Reviews & Testimonials for Filmora
As a smart consumer, you want to see first-hand how Filmora has helped other people. Reading their experiences can allow you to make an informed decision on whether it’s a worthwhile investment for you.
Here are a handful of real life reviews from Filmora users over the past couple of months:
“Starting a project in Filmora is very easy. From importing resources to editing and subsequent rendering. Screen capture and basic effects. Now with improvements through Artificial Intelligence, directly modifying elements in the video is versatile. If you don’t have a graphics card, there isn’t much problem working with this video editing software. What I liked the least are the default effects, they are basic, perhaps useful for simple social media edits.”
_**
”Filmora is the best editing app ever. I recently started using the Filmora pro app, and I’m genuinely impressed with its user-friendly interface and powerful editing features. It makes video editing a breeze, even for beginners like me. The variety of transitions and effects add a professional touch to my videos, and the export quality is outstanding. I highly recommend Filmora for anyone looking to elevate their video editing skills with an intuitive and efficient app.”
_**
“Filmora UI is very clean and simple to understand. It’s great for people who are beginners and don’t know how to edit. They can easily understand all the tools in the bar and in the editing banner. I also started my editing career with Filmora. It’s great it has all the features and themes, titles some are paids and some are free and filmora runs on a basic computer. Also, we didn’t require any high end computers like gaming PCs. It works smoothly on normal PCs also. They have a quick customer support team for any installation process if you face any issues you can raise a complaint they respond soo quickly. I’m using it for company YouTube channel video editing so weekly I have to edit two videos so I’m using it frequently!”
Many users also appreciate how Filmora helps them generate engaging video content by allowing them to save hooks and stories, enhancing their storytelling capabilities.
Final Thoughts on Filmora
The final verdict? Filmora is totally worth it, and is a stellar choice for creatives looking for high quality video editing that is easy to use.
With an app and desktop software you can edit videos in a way that suits you and your needs. Whether you’re editing in-house on a Mac or you’re creating videos on the go for social media via the app, you’ll experience all the versatility Filmora has to offer.
One of its best assets is that beginners and professionals can benefit equally from the features of Filmora. With a free, basic version and an advanced plan with impressive filters and effects it truly caters to every user. You’ll unlock more advanced features as you go, and make the most of all of the comprehensive features as you become a seasoned expert. These advancements open up new possibilities in video editing, elevating your visual storytelling and overall video quality.
The results you can expect to achieve with Filmora include:
- an enhanced workflow
- stunning videos
- high-grade edits
- super fast rendering speeds
- on the go editing with the Filmora app
- advanced customer support
- impressive data security
Try Filmora now and you will see first-hand how user friendly, quick and impressive this AI video editing tool can be!